
Hi there…
I’m Matt Farmer, a journalist from Norfolk, UK, working in London. I cover a variety of industrial and cultural subjects, sometimes data-led, sometimes funny, sometimes without reason.
A recent post…
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What is James Bond?
The new James Bond game showed 30 minutes of gameplay with a younger and more eager Bond, but something felt slightly off. What makes Bond… Bond?
Covering a variety of subjects
Life is too interesting to only specialise once. I write on a variety of subjects, covering industry, culture, life, and data-driven stories.

B2B work
Most of my B2B work has focused on the energy industry, markets, and technology. Take a look at some of my published works here.
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Culture
I play a lot of games, watch a lot of films, and have a lot of thoughts on both. View some examples of my freelance and personal works.
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Data-driven
I got into this industry to interpret objective data, in the hopes of better informing those in need of it. Here I keep my proudest data-led works.
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Travel
I’m not really looking to be a travel writer, but I do travel, and I do write. Here’s some works from where I went, that have nowhere else to go.






