Journalist, generally

A slightly disappointing man in front of a geometric tile design.

Hi there…

I’m Matt Farmer, a journalist from Norfolk, UK, working in London. I cover a variety of industrial and cultural subjects, sometimes data-led, sometimes funny, sometimes without reason.

A recent post…

  • Edinburgh Fringe 2026: My recommendations

    Edinburgh Fringe 2026: My recommendations

    This August, Edinburgh hosts at least 3,000 shows and close to 100,000 performances. In my fifth visit to the Fringe, I pound pavements and peruse programmes to find the something awesome in this drunken stramash.

Covering a variety of subjects

Life is too interesting to only specialise once. I write on a variety of subjects, covering industry, culture, life, and data-driven stories.

A collection of pipes and support struts on the side of the Georges Pompidou centre, Paris.

B2B work

Most of my B2B work has focused on the energy industry, markets, and technology. Take a look at some of my published works here.

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A wall of bookshelves

Culture

I play a lot of games, watch a lot of films, and have a lot of thoughts on both. View some examples of my freelance and personal works.

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The glass ceiling of the Louvre museum's central pyramid in Paris.

Data-driven

I got into this industry to interpret objective data, in the hopes of better informing those in need of it. Here I keep my proudest data-led works.

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Imlil, in the Atlas Mountains, Morocco.

Travel

I’m not really looking to be a travel writer, but I do travel, and I do write. Here’s some works from where I went, that have nowhere else to go.

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Gallery

I also do freelance photography work, and you can take a look at some of my hobbyist work here.

Recent posts…