
Hi there…
I’m Matt Farmer, a journalist from Norfolk, UK, working in London. I cover a variety of industrial and cultural subjects, sometimes data-led, sometimes funny, sometimes without reason.
A recent post…
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Analysing Norfolk’s 2026 Council Elections
On 7 May 2026, the UK went to the polls. These local elections caused dramatic changes in the Welsh and Scottish governments, but there is plenty to learn from visualising ballot box battles in Norfolk.
Covering a variety of subjects
Life is too interesting to only specialise once. I write on a variety of subjects, covering industry, culture, life, and data-driven stories.

B2B work
Most of my B2B work has focused on the energy industry, markets, and technology. Take a look at some of my published works here.
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Culture
I play a lot of games, watch a lot of films, and have a lot of thoughts on both. View some examples of my freelance and personal works.
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Data-driven
I got into this industry to interpret objective data, in the hopes of better informing those in need of it. Here I keep my proudest data-led works.
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Travel
I’m not really looking to be a travel writer, but I do travel, and I do write. Here’s some works from where I went, that have nowhere else to go.






